The Creative Brain

Have you ever wondered why some people are more creative than others, or what happens in your brain when you get a new idea?

Drawing on extensive research in neuroscience, the Copenhagen Institute of NeuroCreativity (CNIC) is providing new insights and understanding into what creativity actually is and how it works in our brain. Contrary to what you might think, creativity is not some kind of special skill that only a few people possess. The ability to create is something that we are all born with. It is a central part of our cognitive toolkit and like any other skill it can be trained.

In this facinating keynote, dr. Morten Friis-Olivarius, the founder and CEO of CINC, offers a unique opportunity to delve deeper into a scientific understanding of creativity both in the neuropsychological and neurobiological realm and how to apply it practically in the real world. For more than a decade CINC has taught neurocreativity at top universities here and abroad, as well as large global companies and even civil servants in the EU and Canada.

What I do

By day, Dr. Morten Friis-Olivarius is the CEO and founder of the Copenhagen Institute of NeuroCreativity. He is a neuroscientist by training and has spent more than a decade investigating the neural mechanism that enables human creativity, why some are more creative than others, and in particular how to apply this knowledge to enhance creativity in large companies.

Morten is internationally known for his research and was the first to show how preconscious memory formations are a crucial factor in creative talent. Through his work at CINC, Morten consults leading companies like Novo Nordisk, Maersk Line, IKEA and many more. At night, he is a serial entreprenør and the co-founder of PlatoScience, who produces neurostimulation headsets for medical care. Also, Morten coined the term NeuroCreativity. 

Morten Friis-Olivarius