Why TikTok Became a Success for the University of Bergen

Have you ever wondered how universities can utilize TikTok, the fastest-growing social media platform, to reach potential students?

1.2 million people in Norway have TikTok, and 69 % of theese are between the ages of 18-29 yo. And we do know that many between the ages of 13-18 also have Tiktok.

TikTok is vital to Gen Z because it offers a highly visual, fast-paced, and interactive platform that aligns with their digital behaviors, providing a space for self-expression, creativity, and connection with peers, making it an integral part of their online social experience.

We're going to dive into the realm of TikTok for universities. We'll uncover creative strategies, showcase examples, and offer insights on how universities can make the most of TikTok to build their brand and captivate their audience in a fresh and exciting manner.

Don't miss this if you're eager to explore how TikTok can become a vital component in the marketing strategies of universities!

What I do:

Maren Bjotveit
Communication adviser and social media manager
Communication department
University of Bergen



Maren Bjotveit