The Voices of the Choises

How is it possible to increase applications when the number of university students is frequently going down, and in some places dramatically.
In this lecture we get insights into how the University of Iceland has through comprehensive studies finetuned new and old marketing tools and improved the content of all its material to achieve success.
The key is giving students a voice to explain the choice.

What I do

Jón Örn Guðbjartsson is a multible stellar speaker and the head of marketing and communication of the University of Iceland. He holds an MA degree in public relations and business communications and an MBA degree from the International University of South Europe, Barcelona - On top of that an MA degree in Icelandic literature from the University of Iceland. He has considerable experience in utilising integrated communications tools as well as PR and crisis management. He was a marketing and PR director in the software and business consultancy business from 1993 to 2005 and is an experienced TV-host and a news reporter as well as a journalist.
For the last few years, he has been rebranding the University of Iceland with notable results.
The multi winning marketing team Jon Örn leads at the University of Iceland, has received almost incountable awards, such as the Icelandic ”Science Media Award” in 2012, 2013, 2018, 2019 and 2022, the EUPRIO Award for the ”Best Science Media Project” in 2012 and a nomination for Gold Award at AFO film festival Olomouc in 2014 for a science film series broadcast in Iceland, Finland and Sweden.
Jón Örn has a long experience in IT-business and was a marketing director within the Landsteinar group when it received the “The President’s of Iceland Export Award” in 2001 as well as when it was nominated the “Most Excellent Marketing Firm of the Year” in Iceland in 1999.


Jón Örn Guðbjartsson