How to Succeed with Change Communication
Universities are under pressure, and change is everywhere. Whether a new strategy, organisational change, cutbacks or implementation of new it-systems or procedures, communication need to be carefully planned and executed.
Strategic communication and organisational psychology go hand in hand in a successful process where the change is implemented without a significant decline in employee satisfaction and productivity.
In any change process, direction and purpose must be clearly communicated, but at the same time listening and containing is crucial. Skepticism and resistance must be turned into commitment or at least a continued focus on the core task. Here, leaders play the most important role, and they need you’re support and advice.
In this keynote Helle will share the most important findings from research and ‘best practise’ on how to succeed with change communication.
What I do:
Helle Petersen is a communications researcher and advisor, PhD in Change Communication and Master of the Psychology of Organisations (MPO). She is an external lecturer at the Danish School of Media and Journalism (DMJX) and an independent consultant specialising in strategic communication, leadership in change processes and the role of the advisor.
Helle conducts applied research projects in close collaboration with private and public organisations in need of thorough analysis and hands on solutions aiming to strengthen the communication culture and leadership practise.
She has a background as an industrial researcher and manager at Novo Nordisk and as an associate professor in Strategic Communication and Work and Organisational Psychology at Roskilde University. She is the author of, among others: Forandringskommunikation (2016), Slå til! Den effektive rådgivers dna (2018), Kommunikationsplanlægning i praksis (2021) and Ledelseskommunikation. Teori og cases om følgeskab og forandring (2023)
